Happy New Year! I'm so excited for a New Year and just new energy! I LOVE this time of year! I dub this month "GENTLE JANUARY" Instead of big resolutions I do lots of journaling and revisit old goals and reflect on all things with my life and biz!
During January, I find that it’s a good month to update and refresh my space and salon. I make an effort to look at every aspect of the space and do some basic cleanup. First and foremost de-clutter - this is vital to create new energy and to get rid of any energy blocks, it's like a cleanse for your SPIRIT & SPACE! Get rid of old samples, old products, get new towels etc.
Grab a friend or colleague to look at the space with a new set of eyes. Actually lay down on your treatment bed and look around, when you drive up to your Biz, look at the curb appeal? What is it saying? We focus so much on our treatment rooms that we forget how it might feel when we drive up to the building. Be sure and get a general feel for your space from the Clients view. Do some updating if need be, and bring in some positive messaging with upbeat quotes and fresh flowers. Create a new feel with subtle details, a great way to generate ideas around this is to visit other Businesses. Start with what draws you in, think and observe WHY? What is it about the space that you love? Getting curious about a FEEL is so powerful for your own daily success in your Biz, Have fun with this and share in the FB group some of your discoveries!
If you're looking for a way to gain insight and to collaborate with other Esties or to just hang out with me, I'm Live every Monday morning in The Estie Hub we kick off the membership Jan 7 at 8:30 I'll be there live for Salon no.1. Unicorn effect will get started with a fun challenge and a Favorite giveaway to kick off the New Year!
Book of the month January is a great month to start with little daily habits "The Compound effect" I love how this makes the little things we deem insignificant and make impact-full and significant. Anything that requires lil effort yet moves the needle for amazing results is my FAV! Check it out. The compound effect is where the weekly challenges come from in the HUB! Lil things with BIG impact! Join the Estie Hub!
Dates to consider for marketing: Jan comes and goes fast, so if your doing a valentines promo start now, there are some other fun dates that shift the focus from the norm which makes for a creative twist to your marketing. it also adds a bit of whimsy to your Marketing remember we all get stuck in our products/offerings put a lil FLARE in it and see what Happens? So, come hangout at the Hub.
Jan 4th trivia day - have some fun trivia questions and if they answer correctly get a discount or a freebie ( make it about product knowledge or services offered) great way to check and see if your messaging is working .
Jan 6 Cuddle up day- cuddle up with a facial or add some extra warmth to the treatment room( should do this in winter months anyway)
Jan 8 Bubble bath day- give away bath salts on the beds of each client that come in that day ( homemade version are easy)
Jan 24 Compliment Day-
Jan 25th Opposite day- encourage Clients to do the Opposite treatment at a discount
Jan 26 Spouse Day- get those Spouses in your treatment room - get creative with this day to get them in or just sell a Gift Cert that day
Jan 28 Fun at work Day- Have fun with your staff! Don't forget we can have joy in our work environment, so make this a fun day for YOU!
Jan 31 Inspire your Heart with Art day- yes it's really a day host a paint night to just tap into something different with your clients. This was by far one of my most successful Biz events.
As always get creative and stay inspired and check out the Hub if you want to collaborate with me weekly .
Our Facebook Page - https://www.facebook.com/groups/EstieConnectionOpenGroup/
From Seth 's Blog A note from 2030
“Twelve years from now, your future self is going to thank you for something you did today, for an asset you began to build, a habit you formed, a seed you planted.
Even if you're not sure of where it will lead, today's the day to begin.”
So we are less than 30 days til the New Year! It's a Fact that productivity declines along with just plain ole Slacking off during the Holiday Season. SO many distractions are energy is spread between planning and festivities, were busy trying to fit Clients in and were more depleted, Take notice and breathe its a perfect time to reflect and take a closer look at how 2018 REALLY went? For some, the numbers didn't quite get met? For others, the setbacks were in other areas like maybe your Health or Family, was business slow? Some, well, are just SLAYING IT! And are gonna finish strong! Where ever you are? What was great in 2018? What do you think some of your biggest obstacles were for 2018? How can December be your big ending?
Well, one of my Mentors uses a term this time of year and its RIDE or DIE! What can you do in the next 30 days finish the year feeling like your ready to take on 2019? I'm not suggesting that you not Celebrate! Self-care is and should be your primary Business Plan! Not just cause it’s what we do as Esties but it’s how we ROLL. Being Esties and I know all too well how wonderful it feels to take ten-days off during the Holidays to enjoy and to reset myself for the New Year! It’s Go time, so utilize the Holidays with this tip!
TIP: Whatever you're promoting or discounting for the Season, TALK like it was the biggest sale at your most favorite store in the whole wide world! It's seriously contagious. FEELINGS DRIVE DOLLARS!!! I Share with EVERYONE THAT COME OR CALLS INTO YOUR SALON! ASK, ASK, ASK, 1. Did they receive and do they know about your Specials? 2. IF they said YES then ask if they have any questions in regards to the Specials. 3. Make sure that you point out the one that is the best fit for them and explain that this is ONLY available during DEC. 4. Follow up when you're rescheduling them with more questions, Are they in need of a gifts? And which package or special are they treating themselves too? Make sure your paying attn. to what they're saying? Cater to there needs, offer payment on the bigger packages, free shipping, and delivery as well as last min Gift Cert purchases.
Sit back and enjoy the season and make sure your space makes you smile and feel festive when you show up to serve! Energy always sells and is a game changer. So be sure and celebrate with each and every client during the season.
Here’s to an Amazing Holiday Season and to a most inspiring passionate prosperous 2019
Book recommendation “The Big Leap”- my two takeaways are his concept on time 1. WE ALL HAVE TIME FOR WHAT'S IMPORTANT TO US! 2. Upper limit belief how we all make the choice to what he references as Upper limit ourselves.