Ultimate in Client Loyalty

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My Client shared a sad sad story the other day and with the recent political let's just say STUFF! (I don't bring politics as a rule to my Skin Care practice) I felt it was a worthy share. She told me of a Nail Gal that she had been going to for over twenty years. She described the relationship and the fact that her loyalty had run so deep that she continued to do business with her even after she had moved out of town making her trip to get her nails done over 100-mile round trip. That is loyalty! Let's not mention traffic, gas, and such. For those of us that have been around for a while this type of loyalty is not unusual, In fact, it's common. We are so blessed in this industry to touch lives so profoundly. 

              Well, I wish this story had a happy ending. Now first let me say that we ALL have a voice and a right to how we believe and practice and we surely need to be honest about our politics, I'm an advocate for all who want to share their voice ( being kind, and to offer understanding to all) this Nail Gal started suttle in her thoughts and in sharing her beliefs, then it got a little bit bigger and it escalated to a point where racial slurs and prejudices began to be spoken in a more aggressive manner. I DO NOT BELIEVE IN ANY TYPE OF PREJUDICE! Well, one day it just crossed a line and she reference Hispanics in a derogatory way.  Now my Client who was her Client is half Japenese and half Vietnamese  her mother-in-law was born in the US and speaks fluent Janpanese, her heritage and culture run deep and she was hurt by this women's words. She made the decision to stop her visit every two weeks and to step left of this relationship. That my Esties is POWERFUL! My heart aches for those who don't see the power of their words. Yes we all have a voice and we should speak up ALWAYS. And Yes we should hold firm in our beliefs and we get to choose everyday whom we do business with. I'm not advocating that we put who we are aside for clients we attract like-minded clients. Yet at the end of the day I want to be accepting of all and to let my clients know that I hear them, I honor them, and that they matter! Not because they are paying my mortgage! Because I value them!

            I would love to hear your thoughts on how you speak your truth within your daily practice, and how you handle those who may offend others? How do we stay the course and stay in our own truth and still remain grateful, and good professionals within the service industry?

I know that after twenty years of service and friendship my heart would be heavy if I knew I had hurt another individual let alone a friend!

Love to hear your thoughts!

I just raised my prices!

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Question! Are you still asking around within your network of fellow Esties " What do you charge?" I'm not asking if your just curious, I mean are you still running a collective Q on a Facebook group to see if its OK in your area to charge ???? I know I've been to several events and classes where price and rates come up in a discussion and there is always at least ONE Estie who says they won't pay that in my area. I get there are degrees of financial risk when it comes to pricing, we may lose some or one. We may feel a sense of nervousness with how clients will react? We ourselves go through levels of doubt?

      What IF? You charged what your heart desired? What if you were worth it? Who decides for you? Why are we still playing small with this area of our biz? I want MORE! And I want you to want more. Let's level the playing field and do some leveling up! I just raised my prices, it been too long ( mostly cause I wasn't paying attn.) I had a wedding to plan and a grandbaby coming and a Salon Build and I just looked at the last time I raised my prices it was 2014 that was just my facial rate. I have raised my prices on my membership and on peels and some of my specialty treatments, but it’s time and it’s never too late. I'm upping my game not just with continued education but with a collaboration of conferences and classes and equipment along with research and the continued love of all things skin. Who can decide for me what I'm worth?

How I found my new Dentist!

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I just left a appt with my new Dentist and I’m am beyond THRILLED ! My old Dentist had retired, he was OK? Yet after several years with the Gentlemen that took over his practice I had to step left, I was not thrilled. You see as a biz owner I look and view other businesses,  often it has and continues to give me ideas and levels of how I want to practice. I will tell you that my gut for leaving proved to be a feeling that both my Daughter and other Family members confirmed. PEOPLE TALK ABOUT HOW WE DO BUSINESS!  In the meantime my old Asst.  had given me a neighborhood letter she felt was something I should look at as a form of future marketing. Now I LOVE marketing, so reading this letter was of interest to me.  Long story short this letter was simple and yet it SPOKE to me. I was so impressed that I carried this in my files for over two years before I finally called and booked an initial visit. Mind you this was out of my neighborhood and not really convenient YET this is the best form of MARKETING ( I've enclosed the letter)   As a whole, few businesses are reaching out by direct mail in such a real authentic way. I had such an amazing first visit and felt instantly connected to this Father-Daughter Practice that I have been shouting to the rooftops their accolades! They are my forever Dentists! Period. 

     So the letter got me in the door? Yet it was the time the  information the care and the honesty that sold me. It was the way they answered my questions and how they handled my objections. Dentistry is EXPENSIVE and for a self Employed Estie without Dental insurance this was HUGE! Options were offered, I was given relief with concerns.  In the end, their level of practice offered me a view into my own offerings and how I too can take a little more time to REALLY offer what will work for the individual not just a one cookie cutter way of doing things. I customize everything, yet in day to day practices it easy to rely on the GO TO! SUGGESTION: look, study, and take notice of all the ways other Businesses DO business! This is the BEST way to add or take away anything you are currently doing that isn't offering you the results you want in your BIZ! 

      I just moved into a new Space and have a whole new set of Neighbors, so I too am going to write my own letter following my Dentist. I'm going to share my Business and how and what i offer, my hope is that it will attract those who it SPEAKS too! It vital that we look at how other Business in our World are doing things and if it resonates with something that we love, then duplicate it!  After all, it is the best form of flattery.

Self-Care as your Business plan

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The beauty of life is activated when you turn a daily task into rituals that can empower your energy!

Self-Care is the "Fountain of Youth" the beauty of self-care is that it makes you a priority! By making self-care a daily task you set yourself up for mental clarity, energy, your more focused, creative, confident. You're able to implement ideas faster and with ease. As one of my mentors says "Your Power goes up and so does your income. She is living proof that less hustle more pleasure has made her rich! I have totally jumped on this Bus!!! How about you? Are you taking exceptional care of yourself? Is your health top of mind? Let's just imagine a woman who does, how does she plan her day? What's in her refrigerator? Does she have movement as part of her regular routine? How about rituals? Does she have any? What about boundaries? What would those look like? Remember she takes exquisite care of herself!

      I for one want to be more curious and fascinated by all the things some of my mentors are doing on a regular basis to mimic and see just what that might feel like. How does she dress? How are her work hours? and so on.....

    As we enter the New Year with all our plans and progress are we missing the critical link? Have you made Self-Care part of YOUR plan with your life and your BIZ? 

    I've created the Estie Hub to help us collaborate on this very thing, we can't just focus on biz we have to set ourselves up for success so we have energy clarity and creativity along with the confidence to see all are magnificence through! if we are not the priority it won't happen. Happy New Year! As your working your calendaring in and all your marketing be sure and put YOUR Self Care in!  TIP: Don't just schedule seminars and classes and Family vacations, Put in self-care days and fun days and reset days and adventures etc. It is critical to ensure we are caring for the golden goose! YOU are the golden goose! How can you make a living if you are tired, burned out or just feeling overwhelmed? Self-care is our business and we can model it for our clients, I'm constantly shocked at how many Esties I speak with that don't even get regular facials! If that's you? Start there! 

Consume or Connect?

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So there is NO doubt that we are CONSUMING information! It is at the ready! Knowledge is NO LONGER POWER!

It's available with a click of a button.  Yet how are we CONNECTING? I ask myself this when recently I observed my own household on their phones. It's a repeated conversation amongst other clients who are parenting that they can't get the teen off the phone and that taking the phone away is quite frankly the only leverage for getting their attention. I know as a business owner I'm constantly looking and consuming. BUT and that's a big BUT, how much is really being utilized? How much is REALLY being applied? I pride myself for being an avid reader yet implementation is a whole other beast all together. 

        I for one want to stop the madness of over consumption , it’s an addiction in this country, that is why we still have storage units on every corner, we need more to feel better and even though we know better we still feel this sense of FOMO, fear of missing out, if we don't take in the information that is constant in our feeds and inboxes. We as Esties HAVE to make the Connections to thrive in our Industry! We also cannot truly absorb all that is thrown at us. There is a loss of connection on the internet this is the beauty and magic of this day we know, yet there is plenty of connecting. That is the gift of the internet so it is our job to get clarity around how and what and with boundaries of what it is that is robbing us of our precious lives and what truly feeds us and allows for growth.

               I want to make my knowledge and my connections deeper, richer, and to surround myself with others who can feed me. Come check out the Hub, I want to recreate what I've been craving with fellow Esties, and that is a supportive, inspiring, intentional environment of growth. 

From my Mentor to YOU!

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From my mentor, Susan Hyatt and the Author of BARE here are ten let's STOP for the year!  after all, we are becoming so much more! 


 1. How about we stop obsessing over food and instead Savor! There is SOOOO much research on how just the mere enjoyment in slowing down and truly Savoring allows for digestion to kick in like no tomorrow. 

 2. How about STOP punishing ourselves for what we ate. Instead, move our bodies because it's amazing what our GOD-POD can do!

 3. How about we stop postponing experiences for a crazy reason like NO TIME! Have to get thinner! My Husband won't like it!

     Instead, charge after big goals and make exciting dates and experiences RIGHT NOW!

4. Stop Shaming ourselves and other Women for being sexy. Instead, show off that sexy YOU, and expressing yourself the way you want!

 5. STOP Waiting for someone else to make the first Move! Instead, write your own permission slip for what it is you want and crave!

6. Stop making excuses and make art, make a difference, making your time count!

7. Stop tearing down other Women and Celebrating other women successes and be their cheerleader.

8. Stop teaching our Daughters to be GOOD, thin, and pretty, to fit in! Instead be brave, aim for the sky, make a scene and to go big!

9. Let's stop filling life with tedious unnecessary obligations, criticizing ourselves and others, nitpicking at things that don't really matter. Instead fill life up with fun, beauty, and pleasure that up levels our lives.

10. Stop hiding out, opting out! Sitting in the back, instead, show up, front row it, be all in! Starting Now! 


 I'm Honored to be certified in the BARE work and for those who want to take their personal lives a little deeper in the New year please inquire about joining me and some other fabulous Women for our Bare Workshop Starting in March. 


Big Dreams and Grand Schemes!

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When was the last time you thought of a big dream? You know the kind, the ones that seem so far beyond your wildest beliefs.

What exactly was it? Why was it so out of your grasp? Money? Time? Resources? Was it just so big that it just took you out of your body even to think it imaginable? This is where it can get kinda fun?  You see there are thousands of biggies that have come to fruition that at one time seemed so beyond the Universe and expectation. Yet they came to life! Often we trap ourselves in this box of the impossible before we even finish the dreaming part. 

Dreams can take on many shapes and sizes, I recently reached out to a Professional that I had been watching from afar and was secretly coveting her life, her clothes, her personality, I literally had a major GIRL CRUSH Probably one of the biggest I've ever had. She spoke to my SISTA SOUL and I knew I needed to work with her, I had drunk the KOOL-AID and I wanted more. It seemed kinda out of reach and yet I knew I had to step into a new thought and manifest like crazy to make it happen so I took the leap and boy the net appeared. Funny things happen when we leap. Mind you, I don't see myself as a leaper at all. I'm a doer but this was a biggie. Well, I have to tell you magic continues to happen and I know its cause I said YES to me yes to scary money and yet deep down I knew it wasn't just money but something so much more.

    What is it in your dreams that your standing on the sidelines watching, coveting, and wanting? You see this envy this type of jealousy I was observing, was also what drove me to GO for It! I wanted what she has.  That was the beauty of the envy. It was my reminder of all that I had and have desired. I had forgotten in all the other details that had crept into my life. I was going through the required motions not fully embracing what it was that I truly desired. She showed me and now well I'm kinda living out my dreams and some grand schemes are soon to follow. 

   NOTE: when you feel that urge to criticize or feel a bit of jealousy creep in KNOW THIS! It's just a clear path to all that you truly desire! Instead of bashing or get upset at these feelings, know that they are there to serve YOU! Seek out that person, observe her, embrace what it is to model what it is that she has. You will see MAGIC! She is there to teach you and guide your Sister Spirit in the directions of your true self!

What I Invested In!

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Well, Oprah has her yearly favorites and this Estie does as well, It's so important to set ourselves up for Pleasure both in and out of the treatment room.

This past year I found some New Favorites, as well as some time, tested Oldies.  My hope is that they get ya thinking about more Joy and delight in your Life and Biz!

  1.  My First biggie was a New Office space in my home, Yes I did just build out a New Salon (for those of you who know me) but My Space at home is truly my source of daily inspiration, It is where I write, research, reset and renew my spirit. It is vital that we all create a Sacred Space in our Homes.

If you don't have a room? (I didn't for years) find a corner or closet, it's amazing what you can do with small spaces now (THINK TINY HOUSE) Seriously it can happen with the right intention. Set yourself up for success by creating a Sacred Space!

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 2.  Along the same lines especially if you don't have a room of your own, invest in a beautiful Comfy chair! Is this chair not the most gorgeous Comfy thing! here is what I call the "Self Cuddler! " Yes it is in my new office yet it wouldn't be a special place without this chair, we need a restful haven for self-care. I journal, enjoy my afternoon cup of tea, make calls, rock my Grandson, this is comfort.

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3. Flowers - more specific Bouq they deliver and its the most decadent weekly treat! I'm looking into Farmgirl as well, they look amazing! Fresh flower belongs both at home and in my Salon, it's just a given and the World is a more beautiful place because of flowers. It is such a gift, Trader Joes is a cheaper version but you got to go get them.

4.  An oldie but goodie just an upgraded version: Converse the slip on kind, they look great with my uniform and  I love the elastic back to just slip on and go  there comfy and sporty.  My favorite is white, I buy a new pair every year.

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5. Young Living Essential oils- I know as an Estie we use these things daily in the treatment room but I joined this company for the monthly member to utilize more for self-care at home and to provide for Clients, they are like little spiritual gifts. My favorite is Grapefruit and Lemon.

www.youngliving.com/en_US

6.  Another old school with a twist a phone receiver for my cell phone both for home and salon - I want to continue to be eliminating anything that puts out bad juju the continued use of the cell phone made me want to be safer for long phone calls - This is one of my favorites!

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7.  Plutos- for those who have yet to try this upper scale form of fast and fresh their Seasonal Salads are my go to! It's hard enough to fit lunch in when I'm busy with clients,  calls and general Salon upkeep,  so much goodness in this Salad.  Plutos is this hidden gem.

http://www.plutosfreshfood.com/

8.  Ok so I love Butter and this past year I found this little ceramic dish that i guess is dated back in the old days from Europe It keeps butter fresh and soft. Who likes cold butter to spread, Laugh but get one and you'll thank me later, YOU WELCOME FYI I still believe Quality over quantity real butter is soooo much more satiating than a fake spread.

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9.  In the treatment room- 3 new favorites the ENVI Towels- these large disposable towels are a must for any mask that mess up your white linens. Face Reality think Enzymn,  These are perfect for the hot towel cabi and they are soft and so big I can't live without -Available through California Skin Supply tell Kelly I sent ya. (NOT AN AFFILIATE) just love them. Rubber Spactula- talk about not wasting a ton of product that get lost in a mask brush. Love these.  MAD Peels- these peels can be layered and have been a great addition to my treatment room this past year.  Affordable and so user Friendly for ALL SKIN TYPES! Think customization with ease!

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Peeps I invested in- Still working with Katrina Sawa a local Coach here in Sacramento she is the bomb check out all her free stuff.

Susan Hyatt- my latest GIRL CRUSH worked with her in a few programs and got certified by her.  BARE  its groundbreaking stuff on helping Women and girls with such amazing positive messaging, I wanted these extra tools for all my Clients and future young Women. Also, Lori Crete Beauty biz club is forever rockin' it She is the Beyonce of our Biz!

https://shyatt.com/

10. The Best for Last - BOOKS- I love all things biz and the Human Condition my top Fav for 2018 

      The Big Leap

      Essentialism

      The Ultimate Sale Machine

     Self Coaching one on one

      Ouiet - for my introvert soon to be 16 year old 

      Anything Brene Brown 

    Books on my radar 

       The power of nice - 

      The art and Science of delay 

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Success? Yet still a slow month?

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    I've been blessed in this industry, I've shared on many an occasion how I feel and how this biz has been an amazing journey. My numbers have been great, and yet I still had a slow month? Actually, if truth be told I had a few slow months? I did what I've always done in the past when my numbers and my schedule made me nervous. I got intentional! Yes, I got really serious and I got on the phone and reached out to clients. I looked through my cancellation list and sent cards and I stepped back and did a bit of brainstorming around why it's slow? What's going on that I missed? Where are there holes in my systems? Have I gotten comfortable? Lazy? Stagnant? Have I added anything new? And so on and so forth. 

   After the brainstorming I get quiet and I reflect on what has ALWAYS worked, and what is going on in my life BOTH personally and professionally? You see they are not separate,  I'm just saying that in 25 years of being in skin care and being 55 years young, balance is no longer a goal as a biz owner. What I do know for sure is that I get side tracked, I get interrupted, I get off course, That’s when my biz shows signs of neglect. Calls get returned a day late, emails don't get written, cancellation follow-up goes by the wayside, orders get put off. I built a new Salon a few months back and I got a tad sidetracked with paint and artwork and projects and well you know? Once I stopped and looked around at my distractions and my not so full schedule I realized that I just needed to get back to my intentional way of doing biz and to my follow up system cause after all as a Mentor of mine says "Your fortune is in your follow-up"

               I know that to be GOSPEL! My books look great again, my numbers are looking good, my systems are back in actions and I’m feeling less disenchantment with my new beautiful space,  because biz is running smooth and it all goes back to intentions. It is a daily ritual that begins with my schedule and ends with great notes in each clients files, It is my beacon for the actions that need to take place to keep things running smoothly. I love the biz of skin! If your feeling a lil bit distracted or a lil bit disenchanted with your life and your biz. Check out the HUB! It's a great place to stay the course, gain some inspirations, and have a community of beautiful peeps to add a bit if creative energy. 

Programs and Templates and Downloads OH MY!!

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I love Melanie Duncan she has the most beautiful website and I love her themed Coaching program and she is so pretty and successful and all her stuff that comes through my inbox I just well she is THE BOMB! Now I only invested a little in her stuff and recently I got a freebie she sent out to aid in setting up for the Holiday Season. The marketing for this freebie was Amazing and oh so tempting. I downloaded to check it out and WOW! Something happened, I got SO many downloads and so many templates and so many pages of info and breakdowns it was INFORMATION overload, to say the least.

 Well, this got me thinking, every year for the past 18 years I've run the same promotion during the Holiday Season and every year I've consistently made 20 to 35 thousand dollars in just a few short weeks mind you, taking 10 days off from in Dec.  All while being a Solo Estie with no real employees, (subcontracted a few things out like printing and such) SO I needed to remind myself, WHY DO I NEED TO LOOK AT THIS INFORMATION? Well for one I DON'T HAVE AND KNOW IT ALL! So checking it out was very time consuming and she placed it in a format as a challenge for 7 days (to spread the content out so as NOT to overwhelm)  with stuff to fill in, so time wise it was a tad crazy, Some of it did give me future ideas yet the work involved was OFF THE HOOK! Do I really need this? I've got a simple system that for Esties or for me has worked? 

I know we have so much to pick and choose from, I would LOVE to keep it simple and clean and on point for those wanting to keep it REAL (meaning DOABLE) Not to say her stuff doesn't work! I've made a video and for those who sign up for my annual membership, it's your bonus FREE! It’s value is INVALUABLE the potential for YOUR biz to generate that kind of money NOTE: this is not internet sales money or new client money or even gift certificate money this is a proven system within your client base that I've generated this kinda of money EVERY Holiday Season. Check out the Hub for more of this kind of hands-on detailed with REAL connecting.

The Art of Listening

The Art of Listening

 "Listening makes you captivating. Listen actively and often, always. Listen to words, but then use your eyes: see what they're saying , too"                       

                  My new obsession is podcasts. I was listening to one on the Art of Listening. It made me think. "Am I good at this?" Listening is a gift. It is a gift that is generous both to the one listening and to the one sharing. It is a time of discovery, it's an ART, and it incorporates a feel, a vibration, even visual, I know this sounds a bit odd. Yet, how much do we miss in a conversation? Are we asking the wrong questions? Avoiding what the body language is saying and sharing? As a professional who is touching and intuitively trying to ensure client care is of the utmost standard, listening is vital. What am I missing? How can I be better?

       You see these stories, our stories, are more than a gift. They are legacies, history. They are time spent that we cherish and honored in many ways. I believe that our stories teach, inspire, and change lives. I also believe that they open doors, and provide a type of guidance for others to not just strive or live by, but to feel vulnerable enough by one story to share their own. Not everyone gets to hear our stories, we need to protect some of the parts for only those that are worthy. I know sometimes we think that we don't have a story to tell, that is where we are wrong. We all have a story, some are made up, some are real, some are sad, and some are pure fantasy. Some are hard to tell and harder to hear, none the less, we need to hear the stories. In the end, we all tell some kind of story. Listening opens opportunities for new worlds, experiences, lessons, and more.

         How do we hone in on this gift?  To make it a daily practice, almost a challenge, and to do anything better we must take action. I love the idea of interviewing my clients, how and when, I'm unsure. I know it will deepen my connection, but will also make my life more rich with wonder and, well just more rich! Listening is a GIFT!

   I remember a client who shared a experience of going to her Aunt's house to help her Mother clean out the home (her Aunt had passed away). She told me that in cleaning out the home they had uncovered thousands of lipsticks. thousands, she then described how this Aunt had been a bit of a mystery in her early years, a story of her fleeing Germany (she was Jewish) as a child with her family and at the time the Aunt had gotten separated and ended up in Paris. The aunt had married several times each husband dying. Later in life the aunt moved to Florida to live out her last years next to her sister (my clients mother) I could go on and on. Her story was fascinating!  We are all fascinating! It left me so deeply connected to my client, I think of her still to this day and my memory of her is so vivid and so much richer, I'm a better person because of her story and her willingness to share, You too can find a depth in your client care and relationships through this ART. 

Listen, observe, absorb

Listen, observe, absorb

Hey Esties, I wanted to share one of my secret weapons when it comes to marketing, mostly it's about connecting to draw a deeper sense of client loyalty and to quite frankly cover my ASS!!! I know all too well after being in the biz of skin for so long that some days just don't go as well as they should or could, on those days if I've done the prep I can get away with a few slip-ups or mishaps. Most recently in building out a new Salon location I ran into a big Hiccup, I ran into so many delays on my builder's part that not only did I have to move out of old space, I had to temporally move back in. I won't go into all the gory details but just so you get an idea of the conditions I had to work in. We had stripped the salon down to bare bones, nails in walls, speaker wires hanging from the ceiling, no curtains, no rugs or artwork or mirrors, it echoed due to the emptiness of the space. I could not put everything back up (it was just temporary) at least that what we were told. (Let the nightmare continue)

            SO needless to say, I was conducting business in less than a stellar environment and it was not pretty. YET, not one client complained or questioned what was happening, they all were so supportive and understanding and were more than happy to keep their existing appt (even though I tried to reschedule) to ensure the upmost of care and customer service I was devastated and it was tough to work outside of my comfort zone. I had done such a good job prepping because I used three words to guide my initial appts with clients so that I didn't misunderstand who they are and what it is that they needed from me, I also show them consistently the type of biz that I conduct that it wasn’t even an issue with a BRAND new referral that I insisted I wanted better for her than to come in during this stressful time. She insisted.  Three words: I listen, observe, and I absorb. I take notes, reach out, and I follow up not just once but continually to maintain a relationship that is important and valued.

             You see mistakes happen, S#@t happens, things go wrong, some are out of our control, others well, just happen and when it does, clients need to know who you are and how you roll. I didn't have to discount my services, I wanted to go into fix/repair mode? Circumstances sometimes are out of our control. How we choose to think about them or to handle them is totally 100 % our responsibility. Was I disappointed and frustrated? YES, then I chose a new direction with my thoughts and consideration to move forward with the delays and to look for the rainbow at the end of the storm. It will come, there were lots of possibilities that I was going to look forward to. In the meantime, my way of building my brand and my reputation as a business owner had already been set and clients waited for the rainbow with me. I listen, I observe and I absorb what they need and I continue to use this as my number one way to market and to ensure client loyalty.

Possibility or Pressure?

Possibility or Pressure?     " There is no statute of limitations on starting over. Re-invent yourself every day. Be the girl (Women) who walks barefoot and listens to the blues. Tomorrow, wear a trench coat and speak fierce truths. Be a phoenix. Be ashes. Burn down. Resurrect. Let go of the idea that you must always be who you have always been"  Decorista Blog      The Possibilities are endless! It’s the start of a New Year! Exciting? Or is there a feeling of Pressure? I get a bit of both. On one hand, there is the exhilarating feeling that anything and everything is POSSIBLE! On the other, it’s a feeling of OMG I’ve got to get moving! (Don't I move all the time?) STOP! BREATHE! This is what I have to constantly remind myself, yes, it’s another new year and yes there are things to do, there is always stuff to do and as a Business owner it's endless. So, staying true to my WORD OF THE YEAR!  QUALITY I’m fighting the old habit of hit the ground running and I’m going to try, really try to just BE! To give meditation a go and to gently move into January and a New Year full of promise and possibilities! I will start with a plan to create a space for ME! To create a sense of flow and to continue on the journey of getting my Home to rise to greet me each and every day!                    One of my most important ways to start off a New Year is to just start visualizing what I want. To Celebrate AS IF...  I do this by capturing things visually, books Magazines, blogs, and Pinterest post, Movies. I’m forever being inspired by images for I’m a visual learner and I create through ideas. It’s important to know and to stay connected to what it is that allows for us to be who we are. Who are you?  And what inspires you? As a Business Owner, it’s vital that I project all that I value and all that is me in my marketing and in my brand. I always start with what inspires me most.               My wish for the start of the New Year is that you find time to Celebrate and reflect along with review all that was accomplished in 2017 first before you start in on all that needs to be done! There is time for everything. Rest reflect and give space for inspiration as you close out your year and make way for the new. I’ve included a few good questions to prompt your reflections and a fun creative way to move forward for the coming year. Vision Boards are another great way to ring in the New, so be sure and join us on the  7th of January for an Estie Vision Board meet up . Time and location will be posted on the Facebook group.                           Happy 2018                             From my heart to yours!                                                        Jenell   Fun exercise for the creative in all of us!         Year-end review                      1.  Get out a blank piece of paper, create a list of all the things you did in 2017 both professional and personal. DO NOT think too much, this list is for the (right brain) just start listing everything you did throughout the year. Just let your brain dump until the page is full. things like places, people, events, books, do not pay attention to anything of significance.                    2. Now go back (with colored pens and highlighters) start to let that right brain make notes and thoughts feelings and highlight, color, underline, symbols, taking note of what you're drawn to. Pay special attention to the things that created a good feeling or vibe. Now rank your list in order of importance. Keep this simple!                    3. Let's get the left brain involved and look at your list and ask some questions?                                      a. What surprised you about your list?                                      b. What was predictable about your list?                                      c .  Based on the list what was important?                                      d. Based on the list what was not important?                                      e. How have you grown personally and professionally?                                      f. In what ways do you want to grow personally and professionally?    Now you are ready to draft some specific goals for 2018 and will be able to move forward in specific areas   For those who just want to get real basic with their review here are a few simple questions to get you started.   1. How was the BIG PICTURE? what worked and what didn't work?  2. List of what you did? A website, memberships. Social Media events.  3. Numbers -Gross profit, total clients, retail numbers, your margins? Do you even know what this is?  4. Intangibles- Day to day how did you feel? Is your business supporting the lifestyle you desire? Does it reflect your values? Mission? How about progress? Goals? Where did you end the year at on these?          Remember to be gentle with yourself, everything is as it should be, and we are filled yet again with endless possibilities so NO PRESSURE! There is always another year! GIFT!

Possibility or Pressure?

  " There is no statute of limitations on starting over. Re-invent yourself every day. Be the girl (Women) who walks barefoot and listens to the blues. Tomorrow, wear a trench coat and speak fierce truths. Be a phoenix. Be ashes. Burn down. Resurrect. Let go of the idea that you must always be who you have always been"  Decorista Blog

    The Possibilities are endless! It’s the start of a New Year! Exciting? Or is there a feeling of Pressure? I get a bit of both. On one hand, there is the exhilarating feeling that anything and everything is POSSIBLE! On the other, it’s a feeling of OMG I’ve got to get moving! (Don't I move all the time?) STOP! BREATHE! This is what I have to constantly remind myself, yes, it’s another new year and yes there are things to do, there is always stuff to do and as a Business owner it's endless. So, staying true to my WORD OF THE YEAR!  QUALITY I’m fighting the old habit of hit the ground running and I’m going to try, really try to just BE! To give meditation a go and to gently move into January and a New Year full of promise and possibilities! I will start with a plan to create a space for ME! To create a sense of flow and to continue on the journey of getting my Home to rise to greet me each and every day!

                  One of my most important ways to start off a New Year is to just start visualizing what I want. To Celebrate AS IF...

I do this by capturing things visually, books Magazines, blogs, and Pinterest post, Movies. I’m forever being inspired by images for I’m a visual learner and I create through ideas. It’s important to know and to stay connected to what it is that allows for us to be who we are. Who are you?  And what inspires you? As a Business Owner, it’s vital that I project all that I value and all that is me in my marketing and in my brand. I always start with what inspires me most. 

            My wish for the start of the New Year is that you find time to Celebrate and reflect along with review all that was accomplished in 2017 first before you start in on all that needs to be done! There is time for everything. Rest reflect and give space for inspiration as you close out your year and make way for the new. I’ve included a few good questions to prompt your reflections and a fun creative way to move forward for the coming year. Vision Boards are another great way to ring in the New, so be sure and join us on the 7th of January for an Estie Vision Board meet up. Time and location will be posted on the Facebook group.

                         Happy 2018

                           From my heart to yours!

                                                      Jenell

 Fun exercise for the creative in all of us!     

 Year-end review

                   1.  Get out a blank piece of paper, create a list of all the things you did in 2017 both professional and personal. DO NOT think too much, this list is for the (right brain) just start listing everything you did throughout the year. Just let your brain dump until the page is full. things like places, people, events, books, do not pay attention to anything of significance.

                  2. Now go back (with colored pens and highlighters) start to let that right brain make notes and thoughts feelings and highlight, color, underline, symbols, taking note of what you're drawn to. Pay special attention to the things that created a good feeling or vibe. Now rank your list in order of importance. Keep this simple!

                  3. Let's get the left brain involved and look at your list and ask some questions?

                                    a. What surprised you about your list?

                                    b. What was predictable about your list?

                                    c. Based on the list what was important?

                                    d. Based on the list what was not important?

                                    e. How have you grown personally and professionally?

                                    f. In what ways do you want to grow personally and professionally?

  Now you are ready to draft some specific goals for 2018 and will be able to move forward in specific areas

For those who just want to get real basic with their review here are a few simple questions to get you started.

1. How was the BIG PICTURE? what worked and what didn't work?

2. List of what you did? A website, memberships. Social Media events.

3. Numbers -Gross profit, total clients, retail numbers, your margins? Do you even know what this is?

4. Intangibles- Day to day how did you feel? Is your business supporting the lifestyle you desire? Does it reflect your values? Mission? How about progress? Goals? Where did you end the year at on these?

 

     Remember to be gentle with yourself, everything is as it should be, and we are filled yet again with endless possibilities so NO PRESSURE! There is always another year! GIFT!

Estie versus Santa

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I read a thought from the Universe that made me think of us Estie's

"Haven't all the years you've spent being Santa Claus, [Estie], been more fun than all the years you’ve spent waiting for Santa Claus? And not just the joy you've helped place on your favorite faces, but for your ability to act instead of wait. Acting makes the suspense bearable, it gives you’re a starring role. Time passes more quickly. and best of all, it makes possible your dance with life as you network and mingle with other dancers. And so it is in all things, [Esties]  especially those dreams that have placed their trust in you...act, don't wait. Happy Hallelujah, Santa Claus! " the Universe

I Love this! It is more fun to play Santa!

Every season I get so excited to be in my biz! This thought from the Universe nailed how I feel about the coming festivities!

It is what drives my decisions and makes me create. It is in the doing that I get to sit back and actually work fewer hours throughout the Season than most. I don't extend my hours, (sometimes I'll come in for a College student who has traveled home). You see good business practices say, extend your hours, be available, discount, do what it takes to get them in. Been there done that. and now it is time to shift.

I'm going to generate more in this three weeks than I will in 4 months, partly due to a small shift in pricing, but mostly because I've set in place a tried and true system. It’s not Fancy with a bunch of new and exciting things. It’s just highlighting what I always do and taking the time to "Prep and plant" (this is done several months out) it's not about the shiny object or dangling the carrot, It’s about taking the time to be part of the Celebration and honing in on the time of year that Clients are already set to spend. Giving them exactly what it is that they want and gently guiding them along the way!

You see I jump on this with a Theme, (A Few Years Out) I know that may seem weird or a tad over the top, yet by doing so it allows for me to get a jump on things that are placed on sale after the season ends, it also gives me a whole year to watch and gather. Time is your Friend, it is the time taken to really plan that allows for actions towards something to be effortless and fluid and cost-effective. You don't need a theme, themes allow for me to have a beacon of sorts. Once I know where I'm going then getting there becomes a collaboration with my staff.

Esties, it's all about taking action! Now more than ever with the Internet and how fast things are moving, speed is an edge. Launching a product or treatment even a new piece of equipment and keeping your marketing on a constant revolving platform will ensure you are busy and profitable, not to mention relevant! We too have to stay on top of our Clients minds. I'm not just talking about Social Media and a Newsletter yes, those are ongoing tools to market to YOUR Clients. I'm talking about generating NEW Biz as well. I can't even begin to tell you how many ideas and launches that have passed me by because I was not ready. Valentine’s Day is my big one. It just comes around too fast after the Holidays, so it gets overlooked during a critical time when the consumer is ready and willing to buy. That is just one example. Estie, time and speed are your Friends, take action and set your biz up for success ACT!

Be sure and take some much needed time to reflect and review your Goals for 2018, calendar them out, set up a task keeper.

Join me and some other local Esties in January for vision boards and insight into a prosperous 2018!

We also will be having a "Gear up! Go Big" workshop in Feb for our kick off Estie Connection Meetup! here in Sacramento. Mark your Calendar Now so you can ACT and jumpstart your year! Wishing you a most prosperous Year!

Happy New Year!

From my heart to yours

Jenell

Things I Invested In 2017

Ok Esties 2018 is fast approaching and all of us are up to our eyeballs in Christmas Cheer (Holiday promos) SO looking at goals and the New Year seem daunting YET, we do need to reflect, gear up for renewal and Reboot our Biz! So, to get you thinking about reflections I wanted to take a minute to share what I invested in this past year and to give you some insight into what worked for me.   My hope is that if your local you’ll join me in January for the “Gear up! Get going!” event with other local Esties. This event is meant to inspire you to be gentle in February with your badass self and to approach the New Year with a solid framework that is doable, approachable and realistic.

There is a tremendous amount of new data out there on Goal setting and some amazing realistic approaches to completing projects, in a timely manner. Let’s face it Esties we wear lots of hats, projects and distractions prevent us from completing things in a time that allows for us to get a jump on the Seasonal Selling that can push that profit.  With that said here are some things that I invested in this past year with a little insight as to why it served me and how I made it applicable to the business of SKIN!

First off, I invested in MYSELF, My Soul, with not one but three online programs right around the Holidays last Season. Tonya Leigh - I needed some personal inspirations and she spoke to me and my Sista Soul! Therefore, it was an even better fit to share insights and her info to my Client base. She is gifted at reminding Women of their desires, and that they are way more than their job and their roles as wives and Mothers. She is perfect for any biz that is influencing Women. 

Another online class was a Style class (even though I wear a uniform) Hilary Rushford is one to follow and watch, energetic biz genius and contagious. Style and Style ability is a fun program to just get back to yourself and the rut we get in with age and how we approach clothes, accessories and putting it all together and making an effort in oneself. Love it! 

As professionals we need to stay on top of our game and Hilary is again one to stay relevant and connected.  I also invested in her Instagram program - at 53 I’m a tad dated with my Social Media skill set and quite frankly behind the mark. This is what I’ll be going into over the holidays to get on top of this in 2018 NOTE: Hilary is a great investment in self and biz!

NOTE: Online programs can be a slippery slope, 90% Peeps do not complete online courses so be careful and be very excited about what your investing in so you actually do them.

MEMBERSHIP 

Female Entrepreneur Association - Carrie Green is another creative that rocks my world! She has simple easy implemental tools for all! Great business sense and her membership is $35 and worth every penny, lots of tools and resources.

Beauty Biz Club - This is the Famed Lori Cretes new membership it’s a tad pricy $79 a month yet if your committed to your Beauty Biz she’s one to follow, very relevant to our industry. I love that with both these memberships you are not locked into them they are month to month. 

Coaching - I’m still working with my Coach here in Sacramento Katrina Sawa. I’ve yet to fullly take advantage of her, yet the fee has allowed for me to have access to her amazing rolodex.  She is at my service 24-7 through email and text. She offers 4 live events yearly which are amazing for networking and resources! I believe in Coaching! (If any locals want to attend her events I can bring you as a guest at a discounted rate)

Educations - Sometimes this is simply an investment in time. I have invested hours in Product knowledge classes meeting with product Reps and online research, YouTube videos and continued time honing in on my craft. This is a MUST!

BOOKS! This is by far my favorite investment I’m always hungry for information, Human condition along with just being curious about the world in which we live. I’ve included my top 20 reads with a list of current one. 

Plated - home meal delivery this has been a gift to self. the ease and the convenience along with healthy no fuss no thinking about what to fix and best my 14-year-old and hubby can prepare. I’m a huge fan of these services to insure eating well. I’m currently looking into Purple Carrot with the plant based movement and a Sister who has seen amazing results in her health and how she feels I’m excited to have this available. It will be my go to in 2018

I also tried the Danette May 30 Day Challenge - The meal plan was worth the money yet the Apple Cyder Vinegar with lemon every morning was a challenge. Her resources are great, I’m not sure if it was a good fit for me. 

Lastly, I believe that are surroundings both at home and work are also an intricate part to being successful. Beautiful Skin beautiful everything, I just treated myself to a few fun courses about creating more abundance through Feng sheu and decorating with the intention of living a life of abundance, peace and success so ASHLINA KAPOSTA is my gift to myself for this Holiday season. (follow her on Instagram: Decorista)

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What’s on your list this year to invest in you and your biz?

On my list for 2018 Coaching, continued memberships for continued inspirations and motivations - New Januu uniforms to feel fresh and fabulous! (25% off code JNB332)

Some comfy house slippers to wear to work - Local Moms created a line that are Royal worthy BIRDIES check them out for a comfy stylish addition to your Salon. They are fabulous and even the new Princess-to-be owns a pair.                       

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I have to have my Coffee so I scored on a new machine that was 50% off and froths like a pro barista, after all, I need to start every day off Powered up!  Crystals for optimal energy both at home and salon.

Don't forget to treat yourself!  There is that saying if you don't love yourself first you can’t take care of loving others! As Esties this is a no Brainer! 

Spoil yourself this Season 

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Books

“The Big Leap” by Gay Hendricks

“Essentialism” by Greg McKeown

“The Confidence Code” by Katty Kay & Claire Shipman

“Capture Yourselft” by Aimee Song

“#GIRLBOSS” by Sophia Amoruso

“High Performance Habits” by Brendon Burchard

“Stick with It” by Sean Young

“The Power of Habit” by Charles Duhigg

“Grit” by Angela Duckworth

“Yoga for Life” by Colleen Saidman Yee

“Longevity Book” by Cameron Diaz

“Altered Traits” by Daniel Goleman

“Braving the Wilderness” by Brene Brown

 


 

 

Why Gather?

Don’t walk in front of me and be my leader, don’t walk behind me and be my follower, walk beside me and be my sister.
— Anonymous

 

One of the biggest decisions in your life is who you surround yourself with.

           Fact: If you average the health, wealth, happiness and overall well being of the five people you spend most of your time with , your most likely looking at yourself! Pretty amazing stuff? who ya hanging with?

           I heard an analogy the other day that made me think: You're going on a road trip and you're all set to go luggage packed you know your destination, it's a trip to learn about yourself and your business. Its time to choose who you want to go on this journey with you.   So do you choose

  1. A woman that is always complaining and fussing about how she never has enough money or time and is always struggling with how her business is going. She is critical of others who are succeeding in the business and is never happy.
  2. A woman is supportive, inspiring. She see the world as her oyster. She always has suggestions and ideas and is always willing to share and is just full of energy and joy because she loves life.

            I hope you choose B! Because that is what Estie Connection is ALL about! Your business should be inspiring you, and you should have support, collaboration, inspiration, and more!

             I started Estie Connections back in 2013 here in Sacramento to get my own little support group. As a veteran of over two decades, I wanted to surround myself with other Esties to learn and to continue to grow, both professionally and personally.

             I found that I was still hungry for the business and had plenty to share along with the knowledge that if I had goods to share than I surley could gleen from others in the business.

             Estie Connections is not about one person standing in front of the room and talking. It's about gathering and gleaning to grow and gain momentum in the business of skin. Come join other Esties atare next meetup it is May 22 check out all the details below and get in on the growth, connect with your tribe. We need you!